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Dan Antonelli, CEO of the New Jersey-based advertising agency KickCharge Creative, says there’s a common battle being waged in business, regardless of the industry — the battle for people’s attention.

And what helps a company win that battle? Superior branding.

Antonelli gave attendees at ServiceTitan’s recent Pantheon event plenty of advice on how great branding can help them reduce marketing spend and stand out from a crowd.

What’s key to making your company stand out is having a disruptive brand, Antonelli says. This is something that sticks in people’s minds even before they need the services you provide. He adds that for any company, the ultimate goal is having people search for them by name rather than Googling for a service provider in the area.

What’s in a…

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