Yesterday I upgraded to iOS 14.5. Today my privacy is more secure.
But also, the walls surrounding the castles of big consumer tech just got taller. And the moats around them just got wider.
iOS 14.5 is the full implementation of Apple’s privacy vision for mobile, outlined eight months ago at the company’s World Wide Developer Conference. In Apple’s vision, device-level data can no longer be captured or used without consent by marketers and adtech companies. Device level data, originally the unchangeable UDID and for the past decade the IDFA (Identifier for Advertisers), allows extremely precise marketing attribution (what dollar drove which…