Hype isn’t just annoying, it’s harmful to science and innovation


Hype tends to be denounced as the fuel of the substandard, the fraudulent and the disappointing. It’s what we blame when companies, technologies or ideas dominate the public consciousness, only to let us down; the invisible force that tricks us into believing the con; the eye-roll-inducing words that tell us to over-invest our time, money and faith into unique “solutions” that within a few months will turn out to be useless.

In short, hype is seen as the domain of hucksters and snake oil salesmen peddling the ordinary as exceptional. And hype has another, pernicious role – that of current-day…


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